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Pugh Matrix

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Used to prioritize a list of options. A list of weighted criteria is established and then each option is evaluated against those criteria. Also called decision matrix, prioritization matrix and solution matrix.


A great advantage of this tool is that it allows comparisons of alternative concepts/solutions against the same set of criteria or needs, rather than simply listing the pros and cons of each individual concept by itself. This allows the designers to create a ‘whole-picture’ view of the intended uses of the product/service along with how well each of the proposed ideas addresses them.

External Links

ASQ's Toolbox: Decision Matrix - Concept Selection Example from the Medical Devices Industry: -